Marketing Essay Example | Topics and Well Written Essays - 1500 words - 1

Marketing - Essay Example Positioning strategies aims to ensure that an organization’s names pops up in the minds of consumers whenever services in their field of expertise are required. Differentiation strategies ensure that the products and services offered to the market are unique compared to those offered by their competitors. This gives an organization the edge over their competitors when battling for consumers in that particular market (Guidry, 2011). These strategies are implemented in a number of businesses, including hospitals and other health care facilities.   An example that can is used to showcase their use is the comparison between Bon Secours St. Mary's Hospital and HCA Henrico Doctor's Hospital that are both located in Richmond VA. Both of these hospitals function independently but are part of larger organizations that have other hospitals in the Richmond area and throughout the United States.   Though these two organizations essentially offer similar services to their clientele pos itioning and differentiation strategies are used to ensure that they stand out from their competitors as they strive to develop a better grasp on the region’s market. ... This hospital has created marketing strategies that have ensured its survival over the years most notably in this case positioning, and differentiation strategies. The differentiation strategies used by the hospital is seen in the types of services that it offers the clients who visit their premises. One service includes: Bon Secours for Women. This is an initiative launched by the hospital and aims to offer specialized healthcare services to the women who visit the hospital (Bon Secours Health System, Inc., 2012).   Bon Secours for Women deals with medical issues that solely affect women, such as giving birth and parenting issues that follow afterwards.   Classes and education is offered and presented to consumers on  breastfeeding, parenting  and management of any complication that may arise after the birthing process, such as the care of wounds for women who have had to undergo a Caesarian section. Though these services are offered by other hospitals as well, St. Mary's Ho spital has gone a step farther by setting it aside from the other medical services on offer, thus making the women who seek these services from their hospital believe that they are cared for and appreciated, unlike other healthcare facilities whereby these services are alligned with the rest of the medical care that they have to offer.   Bon Secours for Women  concentrates on a particular niche in the market, which is women, and their needs.   They aim their marketing toward women customers who prefer specialized care when dealing with any medical issues. Home care services are another specialized area for Bon Secours.   This is also another clever way of differentiating the hospital’s services from those offered by other

Compare a Middle School Science Curriculum In a State of Your Choice Essay

Compare a Middle School Science Curriculum In a State of Your Choice to New York City - Essay Example This essay declares that the strengths of the curriculum of Benjamin N. Cardozo in New York State is the focus on students being able to describe variations within a category, and so encourages an outlook that goes beyond a dichotic black and white perspective, and students learn that a category can have wide variation within it, sometime to a greater degree than when compared with another category. Also, the emphasis on the stages of development within the human body, as well as within other biological systems, reinforces the concept of processes within systems, that first one thing must occur for another to occur, and the importance of time in the process. Cleveland incorporates factors that influence the health and development of humans as well as other creatures, which makes the material more relevant and applicable to the students’ everyday lives. This article makes a conclusion that the weaknesses of each curriculum are quite similar. Firstly, there is a distinct lack of cross-cultural frames of reference, as students are not exposed to other approaches to experiencing and questioning the world besides that of empirical science, for example Native American frames of reference. This could encourage students to not accept and respect differences of interpretation, as well as inhibit understanding that different systems of thought are more applicable to particular circumstances.